Privacy policy

Find out how Michaud collects, uses, retains and protects your personal data when you visit our website or use our services.

Last updated: August 2026

Introduction

Michaud SA is committed to protecting your privacy and to processing your personal data in a transparent and secure way. This policy explains what information we collect, why we collect it, how it is used and what your rights are.

Who is responsible for your data?

Michaud SA is the controller of the personal data collected on this website. If you have any questions about the protection of your data, you can contact us directly.

Personal data collected

Depending on how you interact with our website, we may collect the following information:

  • Contact details (name, email address, telephone number)
  • Information provided through contact forms
  • Data related to appointment requests
  • Information relating to orders and purchases
  • Browsing data and cookies
  • Communication and subscription preferences

Use of your data

We use your personal data to:

  • Respond to your enquiries and contact requests
  • Arrange appointments in store
  • Manage orders and customer service
  • Improve the user experience of the website
  • Send marketing communications where you have given your consent
  • Comply with our legal and regulatory obligations

Cookies and analytics tools

Our website uses cookies and similar technologies to ensure that it works properly, to analyse how it is used and to improve your browsing experience.
You can manage your cookie preferences at any time.

Newsletter communications

If you choose to subscribe to our newsletter, we will use your contact details to send you news, invitations and information about our products and services.
You can unsubscribe at any time using the link included in every communication.

Contact forms and requests

When you complete a form on our website, we collect the information needed to process your request, such as your name, your contact details and the content of your message.

Data retention

We keep personal data only for as long as necessary to fulfil the purposes described in this policy, or in accordance with the applicable legal obligations.

Service providers and international transfers

We may use third-party service providers for website hosting, marketing services, traffic analysis, payments or order management.
Where data is transferred outside Switzerland or the European Economic Area, we put appropriate safeguards in place in accordance with the applicable legislation.

Your rights

You have, in particular, the following rights:

  • Right of access
  • Right to rectification
  • Right to erasure
  • Right to restriction of processing
  • Right to object
  • Right to data portability
  • Right to withdraw your consent

Rolex section

When you visit the Rolex pages of our website, certain cookies and related technologies may be managed by Rolex SA and are subject to its own privacy and cookie policies.

Contact

If you have any questions about your personal data or wish to exercise your rights, please contact us.

Michaud SA, Place Pury 1–3, CH-2000 Neuchâtel, Switzerland
info@michaud.ch