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Watchmaker's Chronicles: Chanel, little-known watchmaking expertise!

In his latest "Chronicles" column, our watchmaker shares an inside look at the little-known expertise of the G&F Châtelain Manufacture, the
watchmaking arm of the famous Chanel brand. Happy reading!

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Blue Display Windows

This summer, the windows of our Neuchâtel jeweller's shop are decked out in blue. Come and pay us a visit to get a closer look at these widows and to immerse yourself in this spectacular shade.

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Summer selection

July is finally here! It's time to dive into the crystal-clear waters of our lakes or straight into our selection of summer jewellery! Whether you're here or elsewhere, on your terrace or on holiday in a faraway land, we're taking you on a colourful cruise that will show you our summer favourites!

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Michaud Magazine

We are delighted to present the latest issue of Michaud magazine, highlighting creations in a manner inspired by light and shade effects, yet sprinkled with glitter! Throughout its pages, the watch and jewellery brands reveal their new releases and even share some of their secrets! You can also enjoy a sneak peek behind the scenes at the Manufacture H. Moser & Cie. which offered us a private tour last September. Happy reading!

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Latest News

Discover all the latest news from our stores and partner brands, new products presented at watch exhibitions, as well as our current favourites and events.

Blue Display Windows

This summer, the windows of our Neuchâtel jeweller's shop are decked out in blue. Not just any blue, but the deep and intense copyright-protected Klein blue named after the painter...

Chopard Alpine Eagle

The ALPINE EAGLE range, which recently arrived in stores, is an emblematic collection from Maison CHOPARD. It is a nod to the first watch created by Karl-Friedrich Scheufele, the CHOPARD...

Norqain Freedom 60 GMT

We are pleased to present the new Norqain Freedom 60 GMT ! Limited to 300 pieces, this new Freedom 60 GMT is delivered in a case crafted from bronze and features...

Chopard Happy Sport Chrono

A critically acclaimed feminine watchmaking icon regularly interpreted since its creation through a multitude of daring designs, the Happy Sport has been reinvented in a new chronograph version. Sporty by...

Our stores

Michaud Neuchâtel

In the heart of Neuchâtel, the store’s design and ambiance is a reflection of the House’s codes, which are centred on charming customers and expertise in receiving them.

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Michaud Verbier

The House of Michaud has had a presence in the cult Valais resort of Verbier since 2011, offering you its own interpretation of mountain-style sophistication.

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Our services

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Michaud Newsletter

Receive the latest news about Michaud and our collections

Store service

An instore customer care will assist and offer you a large array of services.

Personalised advice

A team ready to listen and attentive to your needs

Creation on measure

A jewelry workshop to create tailor-made and unique pieces.

By your side, for over 100 years

Meet and great, expertise, know-how, and passion for more than 100 years.

Click & Connect

Pre-order products online and collect them in our boutiques or get them home delivered.