A welcoming approach, expertise, know-how, tradition, passion. Together, these values embody the spirit of the House of Michaud. A spirit located for four generations on Place Pury, in the heart of the capital of Neuchâtel - capital of watchmaking - and more recently in the famed resort of Verbier in the Swiss Alps. The Michaud family’s vocation has been and always will be to share its passion for the finest timepieces and the most creative products designed by jewellers from across the globe.
To mark the reopening of our Neuchâtel boutique, our window displays feature a cascade of gold and silver chains, forming a sparkling showcase for our creations and timepieces. These delicately suspended chains create light effects revealing the brilliance and finesse of our models. Symbols of strong, enduring ties, these chains evoke both attachment and continuity, just like our LE LIEN permanent jewellery. Check them out now!
Within the walls of place Pury 1-3, time has engraved over a century of history, the Bijouterie Michaud story. In 2024, Marie-Maude, Jean-Nicolas and Laurent Michaud are redesigning the family’s historic boutique in collaboration with atelier oï. More than an interior architecture story, an identity journey…
The address remains, the walls too. Inside, everything has changed. A story of organic and instinctive evolution.
To support the fight against breast cancer during Pink October, we are delighted to present a special edition, a pink tourmaline charm, to hang on your LE LIEN bracelet. This charm can be added to a new bracelet or placed on an existing LE LIEN bracelet. Available at a price of CHF 50, all sales will be donated to the ‘Le Carac Rose’ association in the fight against breast cancer. We hope that this little symbol, designed and created in collaboration with our jeweller, will appeal to you and inspire you to support this very important cause.
DISCOVER THE ENTIRE CHOPARD UNIVERSE.
Discover all the latest news from our stores and partner brands, new products presented at watch exhibitions, as well as our current favourites and events.
To support the fight against breast cancer during Pink October, we are delighted to present a special edition, a pink tourmaline charm, to hang on your LE LIEN bracelet. This...
Within the walls of place Pury 1-3, time has engraved over a century of history, the Bijouterie Michaud story, a watch & jewellery Maison now in its fourth generation. In 2024, Marie-Maude,...
To mark the reopening of our Neuchâtel boutique, our window displays feature a cascade of gold and silver chains, forming a sparkling showcase for our creations and timepieces. These delicately...
It’s the final countdown to the reopening of our Neuchâtel boutique on Monday 19 August. We’re looking forward to (re)introducing it to you!
In the heart of Neuchâtel, the store’s design and ambiance is a reflection of the House’s codes, which are centred on charming customers and expertise in receiving them.
The House of Michaud has had a presence in the cult Valais resort of Verbier since 2011, offering you its own interpretation of mountain-style sophistication.
An instore customer care will assist and offer you a large array of services.
A team ready to listen and attentive to your needs
A jewelry workshop to create tailor-made and unique pieces.
Meet and great, expertise, know-how, and passion for more than 100 years.
Pre-order products online and collect them in our boutiques or get them home delivered.