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Watchmaker's Chronicles: Tudor becomes a Master of Precision with its Black Bay Ceramic Master Chronometer!

In this new chronicle, our watchmaker offers a review of
Tudor’s history, taking a closer look at the Black Bay Ceramic model and its Master Chronometer certification delivered by METAS, in order to really understand why this title is so exceptional. This Black Bay also won the "Petite Aiguille" Prize at the 2021 Grand Prix d’Horlogerie de Genève. An award that was clearly well deserved, as becomes apparent when taking the time to carefully analyse this watch with its amazing characteristics!

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Windows by the water

Michaud jewellers wanted to welcome this beautiful month of May with pampas grass and pebbles. Days are getting longer and temperatures warmer, which means it’s time to escape routine enjoy long walks by the water. And if you don't have the time to get very far, take a walk by our windows on the Place Pury… They say you can almost hear the wind blowing through the reeds...

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Chopard Happy Sport Chrono

A critically acclaimed feminine watchmaking icon regularly interpreted since its creation through a multitude of daring designs, the Happy Sport has been reinvented in a new chronograph version. These two models are available in our Neuchâtel boutique and our e-store. Feel free to stop by and discover these newly released chronographs.

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Michaud Magazine

We are delighted to present the latest issue of Michaud magazine, highlighting creations in a manner inspired by light and shade effects, yet sprinkled with glitter! Throughout its pages, the watch and jewellery brands reveal their new releases and even share some of their secrets! You can also enjoy a sneak peek behind the scenes at the Manufacture H. Moser & Cie. which offered us a private tour last September. Happy reading!

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Latest News

Discover all the latest news from our stores and partner brands, new products presented at watch exhibitions, as well as our current favourites and events.

Chopard Alpine Eagle

The ALPINE EAGLE range, which recently arrived in stores, is an emblematic collection from Maison CHOPARD. It is a nod to the first watch created by Karl-Friedrich Scheufele, the CHOPARD...

Norqain Freedom 60 GMT

We are pleased to present the new Norqain Freedom 60 GMT ! Limited to 300 pieces, this new Freedom 60 GMT is delivered in a case crafted from bronze and features...

Chopard Happy Sport Chrono

A critically acclaimed feminine watchmaking icon regularly interpreted since its creation through a multitude of daring designs, the Happy Sport has been reinvented in a new chronograph version. Sporty by...

Windows by the water

Michaud jewellers wanted to welcome this beautiful month of May with pampas grass and pebbles. Days are getting longer and temperatures warmer, which means it’s time to escape routine enjoy...

Our stores

Michaud Neuchâtel

In the heart of Neuchâtel, the store’s design and ambiance is a reflection of the House’s codes, which are centred on charming customers and expertise in receiving them.

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Michaud Verbier

The House of Michaud has had a presence in the cult Valais resort of Verbier since 2011, offering you its own interpretation of mountain-style sophistication.

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Michaud Newsletter

Receive the latest news about Michaud and our collections

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An instore customer care will assist and offer you a large array of services.

Personalised advice

A team ready to listen and attentive to your needs

Creation on measure

A jewelry workshop to create tailor-made and unique pieces.

By your side, for over 100 years

Meet and great, expertise, know-how, and passion for more than 100 years.

Click & Connect

Pre-order products online and collect them in our boutiques or get them home delivered.