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A welcoming approach, expertise, know-how, tradition, passion. Together, these values embody the spirit of the House of Michaud. A spirit located for four generations on Place Pury, in the heart of the capital of Neuchâtel - capital of watchmaking - and more recently in the famed resort of Verbier in the Swiss Alps. The Michaud family’s vocation has been and always will be to share its passion for the finest timepieces and the most creative products designed by jewellers from across the globe.
Discover our beautiful floral displays created by Estelle Brabant, an “Artist of the Living” as she likes to describe herself. The poppies, hand-painted using natural pigments, unfold before our eyes in all their delicacy and poetry, set against a backdrop of over 600 paper flowers. A true work of art, paying homage to the plant world.
Michaud is much more than just a jewelry store. It’s a name, a family, a passion passed down from generation to generation. But do you really know our story? This year, we are celebrating our 120th anniversary. 120 years of craftsmanship, travel, and emotions… From South Africa to Switzerland, from watches to jewelry that accompanies the precious moments of your life.
Today, this story continues… with you. Ready to take a trip down memory lane? The adventure begins here.
Enhance the most beautiful engagements of your life with our selection of wedding rings. Discover elegant wedding rings and timeless engagement rings designed to symbolise eternal love. Each creation combines craftsmanship and refined design, to celebrate your union and your promises in style.
DISCOVER THE ENTIRE CHOPARD UNIVERSE.
Discover all the latest news from our stores and partner brands, new products presented at watch exhibitions, as well as our current favourites and events.
Discover our new floral displays, designed and created by Estelle Brabant, a true ‘Artist of the Living’, as she likes to describe herself. Through this creation, brimming with sensitivity and...
Geneva, April 14–20, 2026 From the moment you step into the halls of Watches and Wonders Geneva 2026, the tone is set: more than just a trade show, it is...
This spring, our windows come alive with an unexpected encounter, where the energy of sport meets the elegance of fine jewelry and watchmaking. In a clean and minimalist setting, a...
For the opening of the winter season, our Verbier jewellery store has given itself a new look For its fifteenth season in Verbier, our boutique has been given a new...
In the heart of Neuchâtel, the store’s design and ambiance is a reflection of the House’s codes, which are centred on charming customers and expertise in receiving them.
The House of Michaud has had a presence in the cult Valais resort of Verbier since 2011, offering you its own interpretation of mountain-style sophistication.
An instore customer care will assist and offer you a large array of services.
A team ready to listen and attentive to your needs
A jewelry workshop to create tailor-made and unique pieces.
Meet and great, expertise, know-how, and passion for more than 100 years.
Pre-order products online and collect them in our boutiques or get them home delivered.
