In line with the new federal directives, our Neuchâtel and Verbier boutiques will be closed from January 18th to February 28th. However, our e-boutique remains open! Make your purchases in complete safety and take good care of yourselves.
Certain destinies are by nature star-studded... That of Fred Samuel was illuminated by diamonds, pearls and multicoloured stones since his birth in 1908 in Argentina, into a family that traded in gems. Fascinated by cultured pearls and acknowledged as one of the greatest experts in this field, he worked with the most beautiful specimens, especially those of a slightly pinkish cream tone now referred to as the "FRED colour". Today, FRED perpetuates his unconditional love of light and colour through sun-drenched creations embodying consummate mastery of personalisation and versatility. The Maison’s emblematic Force 10 bracelet conveys both the spirit of the times and the marine inspiration behind it. More than a jewel, this unexpected encounter between a braided steel marine cable and a gold shackle has become a symbol of freedom and casual elegance. Conjuring up a dreamy world of sailboats propelled by the wind, the Force 10 collection - through the variety of its models, the range of combinations offered and the interchangeability of its bracelets - represents a bold, creative and cheerful approach to jewellery.
Create your very own FRED bracelet by combining the buckle of your choice with one of the many cables on offer. Materials, sizes, colours, gold, gemsetting: the choice is vast and the combinations many and varied!