Last updated: September 2026
Michaud SA attaches particular importance to the protection of personal data and to transparency regarding the way in which such data is processed.
This Notice describes how Michaud SA collects and processes personal data in connection with its website, online shop, electronic communications and digital marketing activities.
The data controller is:
Michaud SA
Place Pury 1-3
2000 Neuchâtel
Suisse
E-mail: info@michaud.ch
This Notice takes into account the Swiss Federal Act on Data Protection (FADP) and, where applicable, the European Union General Data Protection Regulation (GDPR).
When you visit our website, certain technical information may be collected automatically, including your IP address, browser and device type, operating system, date and time of access, and the pages you visit.
This data is processed in particular to ensure the proper functioning, security and stability of the website, to analyse its use and to improve the services and content offered.
When you contact us using a form available on the website, we process the information you provide to us, including your surname, first name, email address, telephone number and the content of your request.
This data is used to respond to your request, provide you with the information requested and, where appropriate, follow up on the resulting business relationship.
The data may be retained in our IT and email systems for as long as necessary to process your request and to follow up on the resulting relationship.
When you place an order or pre-order, reserve an item or use a service offered on our website, we may process, in particular, your identification and contact details, information relating to your order, delivery and invoicing, as well as the data required to process payment.
This data is processed in order to manage your order, provide the requested products or services, arrange delivery, provide after-sales service, comply with our accounting and legal obligations and, where appropriate, prevent fraud.
Certain operations are carried out with the assistance of specialised service providers, including payment service providers.
If you choose the instalment payment option offered by HeyLight, the data required to provide this service will also be processed in accordance with that provider's terms and conditions and privacy notice.
When you subscribe to our newsletter or consent to receiving marketing communications from us, we may process, in particular, your email address, surname and first name, as well as any information you choose to provide to us for the purpose of personalising our communications.
You may unsubscribe at any time by using the unsubscribe link provided in our communications or by contacting us at info@michaud.ch.
For the distribution and management of our newsletters, we use Mailchimp, a service operated by The Rocket Science Group LLC, an Intuit group company. The data required to distribute and manage these communications is transmitted to Mailchimp and may, in particular, be processed in the United States. International data transfers are carried out in accordance with the safeguards described in Section 13 below.
Where the GDPR applies, communications for which consent is required are based on your consent, which you may withdraw at any time.
Michaud SA carries out advertising campaigns, in particular on Facebook and Instagram, in order to present its collections, products and services and to engage with individuals who have expressed an interest in them.
Certain campaigns may include lead generation forms (“Lead Ads”) integrated directly into Facebook or Instagram.
Where you voluntarily complete such a form, the information you provide – for example, your surname, first name, email address, telephone number or any other information requested in the form – is collected by Meta and subsequently transmitted to Michaud SA.
Michaud SA uses this information in order to respond to your request, contact you regarding the relevant campaign, product or service and follow up on any business relationship that may result.
Providing your contact details in connection with a specific campaign does not automatically mean that you agree to receive all marketing communications from Michaud SA. Where your consent is required for subsequent marketing communications, such consent will be obtained separately.
Personal data relating to prospective customers generated through these campaigns is generally retained for a maximum period of 24 months from the most recent relevant contact, unless a business relationship continues, a different retention period is required in order to comply with a legal obligation, or you request its earlier deletion, subject to the limits provided by law.
Personal data processed directly by Facebook and Instagram is, in addition, processed under Meta's responsibility and is subject to Meta's own privacy policy.
Our website may use technologies provided by Meta, including the Meta Pixel, as well as mechanisms enabling events to be transmitted to Meta on a server-side basis, in order to measure the effectiveness of our advertising campaigns, compile statistics relating to interactions with our advertisements and, depending on your preferences, display more relevant content or advertising to you on Facebook and Instagram.
These technologies may, in particular, enable information relating to your browsing activity or certain interactions with our website to be transmitted to Meta, including, depending on the technical configuration used, information transmitted directly to Meta by our systems.
Where the relevant processing requires your consent, in particular due to the use of tracking technologies for advertising purposes, such consent will be obtained in accordance with the applicable legal requirements before the relevant processing takes place.
You may withdraw or amend your choice in accordance with the options made available on the website and through your Meta account settings.
Our website uses cookies and other similar technologies. These are small files or identifiers that may be stored on or accessed from your device when you browse the website.
These technologies may be used in particular:
• to ensure the proper functioning and security of the website;
• to retain certain browsing preferences;
• to compile statistics on the use of the website;
• to measure the effectiveness of our campaigns; and
• to personalise certain content or advertising.
Cookies that are strictly necessary for the operation of the website may be used without consent where the applicable legal requirements are met.
Where the use of cookies or similar technologies requires your consent, in particular for certain analytics, tracking or personalised advertising activities, you may accept, refuse or manage such processing through the settings made available on the website.
You may also delete cookies stored on your device through your browser settings.
We use Google Analytics, an analytics service provided by Google, in order to measure and analyse the use of our website and improve its operation, content and the visitor experience.
In this context, Google Analytics may process, in particular, information relating to your device and browser, approximate location information, session data and information concerning your interactions with the various pages of the website.
Where the use of Google Analytics involves cookies or tracking technologies for which consent is required, the relevant processing will be carried out in accordance with the choice expressed by the user through the cookie management mechanism available on the website.
Michaud SA maintains a presence on various social media platforms, including Facebook and Instagram.
When you visit our profiles, interact with our posts or use features offered by these platforms, personal data may be processed both by Michaud SA and by the operator of the relevant social media platform.
These platforms also process personal data for their own purposes in accordance with their respective terms and conditions and privacy notices.
Certain parts of our website dedicated to Rolex may incorporate content, features, cookies or technologies provided or controlled by Rolex SA.
Any processing carried out directly by Rolex in this context is subject to Rolex's applicable data protection provisions and cookie policy, which are available through the relevant section.
We may engage external service providers, in particular for website hosting, IT services, communications, website analytics, advertising campaigns, payments or other services required for our business activities.
Such service providers only receive the data necessary to perform their services and, where required by law, are required to process such data in accordance with our instructions and the applicable data protection obligations.
We may also disclose personal data where this is necessary to comply with a legal obligation, protect or exercise our rights, or perform a contract.
Certain service providers or partners may process personal data outside Switzerland, including in countries of the European Union, the European Economic Area or the United States.
Where personal data is transferred to a country recognised as providing an adequate level of data protection, the transfer may take place on that basis.
In other cases, we ensure that appropriate safeguards provided for under the applicable legislation are in place, including recognised contractual safeguards, or rely on another legally permissible derogation.
In particular, data processed in connection with Meta's services may be transferred to or accessed from other countries, including the United States.
We retain personal data for as long as is necessary for the purposes for which it was collected.
The applicable retention period depends, in particular, on the nature of the relationship, the processing activity concerned, applicable contractual and legal obligations, and the need to preserve or exercise legal rights.
Where personal data is no longer required and there is no legal obligation or other legitimate reason justifying its retention, it will be deleted or anonymised.
Michaud SA implements appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access, alteration or unlawful disclosure.
As no IT system can guarantee absolute security, we adapt our security measures having regard to the relevant risks and developments in technology.
Subject to the limits provided for under the applicable legislation, you have, in particular, the right to request information concerning the personal data we process about you, to request its rectification or deletion and, in certain circumstances, to object to its processing or request that its processing be restricted, or to receive it in a format that allows it to be transmitted.
Where processing is based on your consent, you may withdraw your consent at any time with effect for the future.
To exercise your rights or if you have any questions regarding the processing of your personal data, you may contact us at:
Michaud SA
Place Pury 1-3
2000 Neuchâtel
Suisse
E-mail: info@michaud.ch
You may also contact the Swiss Federal Data Protection and Information Commissioner (FDPIC). Where the GDPR applies, you may also have the right to lodge a complaint with the competent supervisory authority.
We may amend this Notice where necessary, in particular as a result of changes to our processing activities, our website, the technologies used or applicable legal requirements.
The version published on our website is the version currently applicable.
