Geneva, April 14–20, 2026
From the moment you step into the halls of Watches and Wonders Geneva 2026, the tone is set: more than just a trade show, it is a truly immersive experience.
With spectacular displays, technical innovations, and a renewed focus by the brands on their iconic collections, the event reaffirms its status as an unmissable industry gathering.
This year, the fair’s rich and vibrant atmosphere was undeniably different, standing in stark contrast to the gloomy and uncertain international economic and political climate. Inside the fair, the booths are no longer just showcases, but precious worlds waiting to be explored!
My name is Melissa MEISTER, and as a watchmaker at Michaud, I couldn’t miss this! I’ll take you on a tour of the new releases presented by the partner Houses of Michaud Jewelry.
- CHANEL -
If there is one House that reigns supreme in aesthetics and elegance, it is CHANEL. This year, the House invites us into a graphic nautical world, full of light and shadow that highlights what truly matters: the material.
In its new J12, CHANEL continues to explore ceramic, its signature material, in a timepiece with a more discreet 28 mm diameter. Whether in mesmerizing black or dazzling white, but always polished with diamond powder, CHANEL ceramic feels like silk against the skin; a particularly precious sensory quality in a format so close to the wrist. The watch embodies understated elegance: graphic, monochromatic, instantly recognizable without being ostentatious, and always equipped with the triple folding clasp, patented by the House, discreetly integrated into the bracelet, almost invisible for even greater fluidity when worn.
I am particularly fond of the J12 for its unisex design; it is rare to find an elegant and sophisticated model that can be worn on any wrist. The variety of case sizes ensures that everyone can find the perfect fit and acquire a timepiece designed to stand the test of time, sporty yet stylish.
It would be a pleasure for me to welcome you to our store in Neuchâtel so you can try out this new size!
Concerning the Première collection: CHANEL unveils a Première “Ruban Rouge” that immediately catches the eye. A departure from the House’s iconic black-and-white monochromes, the red here tells a story, evoking the passion, love, and glamour of the ruby. This red ribbon that wraps around the wrist suggests a couture gesture, an instinctive signature. It contrasts with the geometric precision of the Première case, inspired by the Place Vendôme, as well as the cap-shaped crown of the iconic N°5 fragrance. The result is fascinating: a watch that oscillates between jewelry and timepiece, between structure and emotion.
- CHOPARD -
At Watches and Wonders 2026, CHOPARD presents a luminous and ethereal world that mirrors its timepieces, which seamlessly bridge the brand’s two core strengths: in-house watchmaking and high jewelry. The event marks a significant anniversary: the House is celebrating the 30th anniversary of its Fleurier Manufacture.
The excellence of the L.U.C collection is well-established. In this regard, the L.U.C Grand Strike, the brand’s flagship piece this year, is undoubtedly the most perfect example of the Manufacture’s expertise. After more than 11,000 hours of research and development, and 10 technical patents - five of which were specifically filed for this model - it is indeed the most complex watch ever created by CHOPARD. Admire this magnificent skeletonized L.U.C 08.03-L movement, comprising no fewer than 689 components, nestled within a 43 mm white gold case. The timepiece features a 60-second tourbillon, as well as a grande sonnerie, a petite sonnerie, and a minute repeater with the brand’s signature sapphire gongs. Impressive, isn’t it?
We have some truly beautiful pieces from the L.U.C collection in our boutique so do not hesitate to stop by to try them on and appreciate the excellence of their movement.
CHOPARD is also renowned for its women’s designs. I particularly appreciated this new Happy Hearts model featuring a blue denim strap that adds a sporty touch while maintaining the piece’s true casual elegance. The watch also features a white mother-of-pearl dial and between the two sapphire crystals, three “dancing” diamonds, emblematic of the collection, and two hearts in white and violet mother-of-pearl. What makes this watch so special is precisely this constant interplay of movement: nothing is static; everything moves to the rhythm of the wrist.
Ladies, if, like me, you are captivated by the timepieces in this elegant collection, I would be delighted to show you other models at our boutique in Neuchâtel.s.
- HUBLOT -
This year, HUBLOT invites visitors to immerse themselves in the HUBLOT universe and discover an exclusive preview of the Manufacture Unico flyback movement, the true highlight of this edition and to celebrate the 20th anniversary of the “All Black” concept and the 15th anniversary of the Magic Gold alloy.
Twenty years after shaking up the conventions of luxury sports watches, the Big Bang returns more assertively than ever. With the Reloaded collection, HUBLOT makes a subtle yet decisive shift: whereas the case once stole the show, it is now the Unico in-house movement that takes center stage. The column wheel and the flyback chronograph clutch are proudly displayed through the dial, transforming the mechanics into a true aesthetic feature. The 44mm case retains its iconic proportions, but its new two-part bezel creates sharper contrasts between materials; black ceramic, blue ceramic, deep green, titanium, or Magic Gold, the alloy patented by HUBLOT that combines the warmth of 18-karat gold with near-absolute scratch resistance. A bold palette, faithful to the “Art of Fusion” philosophy that has made the brand legendary.
- NORQAIN -
At Watches and Wonders, there are established brands with conventional aesthetics… and then there’s NORQAIN. Once again this year, the young Swiss brand has set the stage: a highly immersive Alpine world featuring cable car lounges, a chalet, and an impressive model of Zermatt.
My favorite timepiece this year? The new Freedom Chrono Enjoy Life “Sprinkles.” If you missed the 2025 version, the brand is back this year with a new edition featuring two super-fun designs. With their “Strawberry” pink or “Blue Raspberry” blue dials adorned with tiny rainbow sprinkles in Super-LumiNova that glow in the dark, these timepieces are a true statement of intent: slow down and enjoy life! And on the wrist, it works! The detail I love: the little window in the date display that appears every 7 days. Visually, it’s quirky, but technically, it remains a true automatic chronograph; precise and without technical compromise.
Also new: the Wild ONE Skeleton Chrono : a mechanical watch that you actually wear while you’re living your life; built like high-performance sports equipment. For the introduction of its first chronographs in the range, NORQAIN takes this logic even further: a carbon and titanium case, a Manufacture flyback mechanism, transparent discs instead of sub-dials; everything here is designed to perform, not to impress. And yet, it impresses. The kind of timepiece Stan Wawrinka slips on before stepping onto the court - and one we never want to take off. Whether in electric turquoise, deep burgundy, or gold, this watch doesn’t choose between performance and character.
Finally, it’s impossible for me not to highlight the lightest watch ever produced by NORQAIN: the Wild ONE Skeleton X-Lite. This concept watch, limited to 200 pieces, features a 41-mm case composed of more than 30 components, incorporating an X-Lite case ring made of a proprietary, ultra-absorbent carbon composite and an assembly of NORTEQ®, titanium, and aluminum. The result: just 45 grams on the scale!
- TAG HEUER -
Once again this year, TAG Heuer invites us into an absolutely incredible automotive world centered around the Monaco, which had been in need of some attention since its last update in 2015. TAG Heuer presents two very distinct interpretations of its iconic square watch, one looking to the past and the other to the future.
The new generation of the Monaco Chronograph marks a return to its roots, featuring the sharp edges and striking geometry that once captured the imagination of icons like Steve McQueen. The 39mm case is now crafted from Grade 5 titanium, with slightly curved sides and an ergonomic case back designed for enhanced comfort. Inside, the Caliber TH20-11 follows in the footsteps of the original Caliber 11, featuring a bidirectional winding crown and an 80-hour power reserve. It is available in three versions: blue, green, and black with rose gold accents.
Resolutely avant-garde, the Monaco Evergraph aims to revolutionize the chronograph. It is the most technically ambitious timepiece. Developed over four years, the new Caliber TH80-00 eliminates nearly all of the chronograph’s traditional levers and springs, replacing them with two flexible bistable components manufactured using LIGA technology, which ensure an identical tactile sensation from the first to the ten-thousandth press. The movement beats at 5 Hz, enabling accuracy to 1/10th of a second, with a power reserve of 70 hours. Visually, the inverted and openworked construction places the barrel, gear train, and TH-Carbonspring oscillator clearly visible from the dial. The brand’s heritage director describes it as “the most significant chronograph movement in the history of watchmaking.”
- TUDOR -
For TUDOR, the year 2026 marks a symbolic milestone: the brand’s 100th anniversary. More than simply celebrating its past, the Manufacture is affirming a new level of maturity.
The major new release is the Monarch and it made me a strong impression. Its case, with its more angular, almost architectural lines, breaks with conventional design codes. The “California”-style dial, combining Roman and Arabic numerals, paired with a small seconds sub-dial at 6 o’clock, further reinforces this distinctive identity. The overall design may seem surprising at first glance, but it exudes a true personality. Inside, the Manufacture Caliber MT5662-2U, certified as a Master Chronometer (METAS), offers approximately 65 hours of power reserve as well as exceptional precision and magnetic resistance.
I’m thrilled to invite you to come try on this exceptional piece right now at our store in Neuchâtel!
Another highlight not to be missed: the complete redesign of the entire TUDOR Royal collection, from case sizes and dial colors to the movements. Gone are the 28mm, 34mm, 38mm, and 41mm models; in their place are the 30mm, 36mm, and 40mm models, equipped with the in-house automatic calibers MT5201, MT5412, and MT5633, respectively. Added to this is a brand-new color palette: black, blue, silver, green, light blue, ivory, salmon, burgundy, brown, champagne, and mother-of-pearl. Everything has changed, yet nothing has changed: with its integrated metal bracelet, distinctive bezel, and Manufacture Calibers, it is the quintessential sporty-chic watch.
I invite you to come see these items for yourself in the store.
Finally, it would be impossible not to mention the Black Bay Ceramic. The matte black ceramic case already existed; the real innovation lies in the introduction of a three-link bracelet made entirely of ceramic and fitted with a folding clasp. The result? A bold, monochromatic watch—entirely blacked-out from the case to the wrist—that is as aesthetically pleasing as it is technically sophisticated. For, let us not forget, ceramic is an extremely demanding material to work with in order to achieve components of perfect precision and lasting durability. I appreciate this timepiece, which, far from being brash, offers instead a cohesive, urban-chic design of great finesse.
- ZENITH -
This year, ZENITH invites visitors to explore its world of watchmaking and step inside its Manufacture in Le Locle to experience firsthand the pioneering spirit that has driven the brand for over 160 years, at the intersection of heritage and innovation.
The standout new releases at this year’s Watches and Wonders: the Chronomaster Sport Skeleton. Unapologetically sporty, the Chronomaster Sport timepieces are instantly recognizable by their three stacked tricolor sub-dials. With the Skeleton versions the dial disappears - or almost, in a smoky gradient that reveals the legendary movement: the El Primero. A blued column wheel, a horizontal clutch, finely crafted bridges; everything becomes visible, transforming the chronograph, usually highly legible, almost “instrumental”; into something more alive. We watch time being built, moving forward. But the Skeleton does more than just open up the dial. It also innovates where we least expected it: with the ZENCLASP. This is ZENITH’s new patented clasp, the result of three years of research and development, which allows the folding clasp bracelet to be adjusted directly on the wrist, without tools and without removing the watch. Simply lift a secondary flap to adjust the bracelet in 2-mm increments. An ergonomic detail worthy of the Maison’s excellence that makes all the difference in everyday life.
I can't wait to show you these pieces in the store soon!
Far away from this exposed, dissected, technical, and frenetic conception of time, the two new G.F.J. timepieces offer a completely different perspective: a time that becomes substance, sensation, immutable yet just as alive. Here, ZENITH slows down to rethink precision and perfect its heritage. The G.F.J. collection redefines chronometric excellence to honor the legendary Caliber 135. But it is above all the dials that catch the eye. In the yellow gold version, a heliotrope disc occupies the center - this green jasper veined with natural red that the earth produces without ever repeating itself. No two G.F.J. watches are alike. In the tantalum version, matte black onyx takes center stage, austere and dense, as if the most difficult metal to work with in modern watchmaking had found its ideal dial.