We are much more than just a name
Since 1906, the jewelry house has borne the name of its founders. One company, one family, one name: Michaud.
Following in the footsteps of Charles-Louis, the adventurous founder, it was the visionary Alexis-Edouard who strengthened the House’s position in the watchmaking industry before entrusting Jean-François and Priscilla with the development of the jewelry collections. Today, it is up to the fourth generation—represented by Jean-Nicolas, Laurent, and Marie-Maude—to carry on the legacy of Michaud Jewelry.
The art of creative craftsmanship
Long before fine jewelry, there was goldsmithing and its meticulous work with precious materials. Charles-Louis and later Alexis-Edouard Michaud worked with silver, particularly in the delicate art of heraldic engraving.
Even today, we carry on this tradition and this precious artisanal expertise by offering a bespoke design service for your signet rings or personalized engraving on your jewelry.
Revealing the beauty of color
A colored gemstone isn’t simply chosen—it’s experienced. You must have seen it shift in character with the light to discover that rare sparkle that only a trained eye can detect.
It is this quest that Jean-François Michaud made his own, traveling the world in search of these treasures of nature, which he brought to life in the extraordinary pieces he created.
A legacy that Bijouterie Michaud continues to carry forward, stone by stone.
The art of time
It is to Alexis-Édouard Michaud that the House owes its ability to recognize, long before others, the value of a timepiece of noble lineage, and to have forged bonds of trust with the greatest Swiss watchmakers.
Today, we are proud to offer you the creations of our 11 partner brands in our boutique.
Our certified watchmakers practice their craft with the passion for detail that distinguishes the artisan from the mere technician, and in their hands, your watches not only regain their accurate time but also their full elegance.
We have hundreds of stories, but our favorite… is yours!
Since 1906, we’ve been helping you discover seasonal favorites and timeless pieces that enhance the important moments of your life.
It’s been 120 years of exceptional jewelry and timepiece creations, 120 years of passion and craftsmanship, but above all, 120 years of a family history that has championed a love of beauty, from generation to generation, in the heart of Neuchâtel.
Today more than ever, we remain true to our heritage while continuing to reinvent ourselves, so that we may share many more wonderful years with you.